Three Senior Producers of Tollywood – Suresh Babu, Shyam Prasad Reddy, and Gemini Kiran are now gearing up to produce web series and web-based films. They are keen on cashing in the OTT trend and are currently listening to the scripts for those films.
All of them will be made on shoe-string budgets and will release exclusively on digital platforms. They are in talks with various OTT platforms to make a deal of multiple projects even before they go on floors. The clarity on that will emerge by this month-end.
All three are shrewd businessmen. They are aware that theatrical businesses will slow down for a few months and are eyeing OTT. We already know another senior producer, Allu Aravind has floated his own OTT platform, Aha, and is trying his luck.Follow @THEPANIPURI