Theaters in both the Telugu States are likely to open from December 11th. Exhibitors are making arrangements in that direction and they are planning to screen the movies which have previously released on OTT. The Plan is to open the theaters a couple of weeks before Christmas.
Sai Dharam Tej’s Solo Brathuke So Better will be the first big release for Christmas. The audience will be made accustomed to the new normal by opening the theaters two weeks before. Testing the waters with a Mega film may be a good idea.
The reception the movie gets in the theaters will decide the fate of the industry. If it is received well, the filmmakers will be more confident to release their films in the Sankranthi season. More than half a dozen films have already announced their arrival for Sankranthi.Follow @THEPANIPURI