Nandamuri Balakrishna’s Ruler is gearing up for release on December 20th as Christmas Special. The movie is carrying very little hype since the promotional material is not effective and so the response from the trade has been weak. The movie’s Pre-Release Business had arrived at a paltry 22 Crore.
This is usually termed as a very simple target for a hero like Balayya. But Given the fact, there is no proper buzz and immense competition at the Box Office, it will be a very tough target. Ruler is based on the lives of Telugu people who settled in Uttar Pradesh and the problems they face there due to regional discrimination.Follow @THEPANIPURI
News Journalist at Panipuri and Film Reviewer. Indian movies box office tracker.