Ilayathalapathy Vijay has got negative reviews right from the noon shows of its release day. The movie has got a mediocre content but still, it has got a decent run in both the Telugu States. But with Thugs of Hindostan and Adhugo failing at the box office, the movie is going on well at the box office here and it is likely to bring in profits for all the parties involved.
The Pre-Release Business of the film is around 7.5 Crore and the movie will breach the break-even mark by the end of this weekend. The controversies surrounding the film in Tamil Nadu have also helped the movie to get free publicity. It has to be seen if that publicity helps the movie become a hit overall.
News Journalist at Panipuri and Film Reviewer. Indian movies box office tracker.