Sankranthi Release Opts for Simultaneous OTT Release

Sankranthi Release Opts for Simultaneous OTT Release

Simbu’s Eswaran is one of the two Tamil films in the Sankranthi race. Vijay’s Master is releasing on the 13th of this month and Eswaran is going to release the next day. The reception these movies will get will decide the course of the Tamil film industry to recover from the COVID-19 blow in the past one year. 

Ahead of the release, the makers of Eswaran have taken an interesting decision. They have decided to release the movie via pay-per-view on an OTT platform, Oly Flix on the same day. It will cater to the overseas audience who can not watch the movies in theaters due to COVID-19 restrictions. 

However, this decision comes with a huge risk of piracy coming from those countries which will hamper the film’s theatrical release. Eswaran is a rural drama starring Niddhi Agerwal and is directed by Suseenthiran. Simbu had pinned high hopes on this film to make it big at box office.