OTT platforms have become a boon for many producers in the industry. A film like Krishna and his Leela which was stuck in the banner of Suresh Babu for three long years came out on OTT thanks to Rana’s plans.
So, in such a similar manner, OTT heads are looking at many such small films and buying them for low prices. Their big motto now is to collect content on their platforms. A database needs to be maintained for others to get attracted and subscribe to these platforms in the first place.
So, as a part of this, all the so-called scrap which has been lying unsold in Telugu cinema is will happily come out on OTT platforms in the days to come and this is a win-win situation for both the producers and OTT guys.Follow @THEPANIPURI