Natural Star Nani and Sudheer Babu’s V has skipped its theatrical release and got released on Amazon Prime Video, a few months ago. The movie once again released in the theaters on January 1st. The response to the movie in the theaters is pretty disappointing.
Raj Tharun’s Orey Bujjiga is another OTT released which released in theaters on December 31st. Orey Bujjiga also performed bad but its numbers are better than V. Not going to the analysis about what has happened, it is evident that the OTT releases would not work if released in theaters later.
So, it is better for the makers of other OTT films to skip if they have such ideas. Probably, releasing hit films like Soorarai Pottru (Aakasam Nee Haddura in Telugu) may work partially. But in such a case, the OTT platforms would not agree to release such films in theaters.Follow @THEPANIPURI