National Multiplex Chains seem to be still serious about direct online releases. Multiplex chains like PVR, Inox, Cinepolis, Carnival, and Miraj have decided not to exhibit ‘Digital First’ Releases when they get a Theatrical Release Later.
This trend has started recently in the Telugu film industry. Films like Orey Bujjiga and V which were earlier released on OTT platforms have released once again in theaters as a New year special. Films like Dirty Hari are also going to take the same route.
So, the multiplex chains have decided to take a call and abide by it. This rule will be applicable to all languages. However, such films are anyway not getting a good response from the audience. Not releasing them in the Multiplexes where costs are high for the trade would not make much of a difference.Follow @THEPANIPURI