Megastar Amitabh Bachchan on his 79th birthday on Monday announced that he has terminated his contract with a pan masala brand, saying that he wasn’t aware that it ‘falls under surrogate advertising’. He severed ties with the brand and returned the amount he was paid.
The move comes after he is requested by a national anti-tobacco organization to withdraw himself from the campaign, which promoted pan masala, saying that it would stop the youth from getting addicted to tobacco. Now social media is abuzz saying that Mahesh Babu should follow Amitabh.
Mahesh Babu is endorsing a tobacco brand through surrogate advertising in the form of ‘Pan Bahar mouth freshener’. This endorsement will encourage fans to consume dangerous cancer-causing tobacco products. People now demand that he should dissociate from the brand following the Big B.Follow @THEPANIPURI