Cinemas are closed for more than five months and all the related businesses are bleeding. The Multiplex Chains have been pleading the government to allow them to re-open. Meanwhile, they are also doing all that they could to instill confidence in the patrons.
PVR, the market leader among multiplexes is partnering with Dettol, the leading germ protection brand to create a safe, hygienic theatrical environment. They will enable and develop “enhanced cleaning & sanitizing” across 175 PVR properties in 70 cities.
On the other side, it is not clear if the cinemas will be allowed to operate any sooner because WHO hinted about a possible air transmission of COVID-19 in closed places like cinema theaters and gyms. Moreover, with shootings not starting, there is no enough content as well for feeding the theaters.Follow @THEPANIPURI