Theatrical business is not normal yet. The audience is not coming to the theaters like earlier. Only the films around the 10 Crore budget are releasing with the major onus of recovery on the non-theatrical rights. But then, Sundeep Kishan’s Gully Rowdy is taking a big risk.
The makers are releasing their films without closing the OTT rights deal. They were not satisfied with the offers they got and have decided to sell their film after the movie release for better deals. They are confident about the film and hope they are not keeping themselves at risk.
Gully Rowdy has got an impressive trailer high on comedy and commercial elements. It is carrying decent expectations in the audience. Directed by Nageswara Reddy, it has been produced by MVV Satyanarayana and presented by popular writer Kona Venkat.Follow @THEPANIPURI