Reports are emerging that Telugu producers finally have realized that there is no point in holding the release of finished projects. So, they are opting for a direct Digital release skipping the theatrical window. Sources say that as many as four mid-range projects will announce their direct digital release plans in the coming days.
They are busy finalizing the deals with various major OTT platforms. Nani and Sudheer Babu’s V and Anushka’s Nishabdham will be among them for sure. Speculations are about the remaining two. Names like Vaishnav Tej’s Uppena, Ram’s Red, and others are being heard.
Tollywood may be the last industry in India to resist the OTT Releases. But with no sight of normalcy in the near future, the filmmakers have run out of options and have decided to skip the theatrical releases of the finished films especially in the mid-range budget segment.Follow @THEPANIPURI