The Lockdown Period has become a boon to the Digital Media. With traditional entertainment sources going bust, people have resorted to the OTT Platforms for their entertainment. The subscriber base for the Top OTT Platforms like Amazon Prime Video, Netflix, and Zee5 have recorded immense surge.
Some of the films are skipping their theatrical release and are directly releasing online through these OTT platforms adding more glamor to themselves. Amazon is going aggressive in acquiring such films. They already had digital premieres of three unreleased films – Ponmagal Vandhal, Gulabo Sitabo, and yesterday, Penguin.
Amazon gave two full-page ads of Penguin and Gulabo Sitabo in today’s Eenadu Newspaper. Eenadu is the most circulated Newspaper in both the Telugu States. This only indicates how Amazon Prime Video is serious about increasing its market in both the Telugu States.Follow @THEPANIPURI