Allu Aravind’s Lessons for OTT Majors

From films to AHA- Allu Aravind leading by example

Suhas and Chandini Chowdary starring Colour Photo skipped its theatrical release and got premiered directly on Allu Aravind’s AHA. The movie has got good reviews and talk from the audience. Usually, the filmmakers are not promoting their films when sold to the OTT platforms.

Allu Aravind stepped in at this juncture and is promoting the film as if for a theatrical release. The movie is having success meets, post-release press meets, and even celebrity endorsements like how the film industry does for Theatrical releases. OTT giants like Amazon Prime Video and Netflix should take a cue from AHA in this aspect.

Color Photo is the story of how a dark-skinned young man who is in love with a fair-skinned girl. The girl who is a dancer eventually falls for him, and they have a sweet relationship. However, things are not as easy later on as they face discrimination and insults from others for being two different colors.