AHA becomes a big headache for other OTT players

From films to AHA- Allu Aravind leading by example

Allu Aravind is a clever filmmaker who has introduced the AHA OTT platform which has become more or less successful with the audience. He is buying some small as well as big films in the last few months.

On the other hand, there are other OTT players who want to buy small films in Telugu and Tamil but the inside info is that Allu Aravind is not giving them any chance whatsoever. 

He is making use of his full power and grabbing all the rights of these films by even paying the makers some big amounts. So, this has become a new headache for the new players who are coming into the scene. Though Aha cannot compete with Amazon and Netflix, as of now he is eating away several other OTT players.