When you try to cash in on the brand name, you might get openings for a film or some purchasers for a product. But the actual impact will be known only when you watch the film or use the product.
The makers of Prema Katha Chitram 2 did the same as they wanted to cash in on the cult status of the horror comedy. They promoted the film as a sequel but that was not the case as the film has failed miserably today.
All those who have seen are just letting others stay away from the film. This is such a bad move to cash in on the craze but the film does not have the horror or the comedy to back it up and falls flat on its face as all the calculations of the makers have gone wrong completely.